Of course, it’s one thing to get results from your existing email subscribers and a whole ‘nother one to get those subscribers in the first place. Have you tried optimizing your landing page for email list signups? Let’s see how you can create an email list your subscribers will enjoy and how you can structure your signup landing page to get a much better chance of getting eyes on your emails.
Get Your Email List Ready for Subscribers Before you encourage people to sign up for your email list, you wanna make sure that you send emails your customers will stick with. If you don’t send consistent and compelling emails, your subscribers are more likely to leave, putting you back at square one. While you set up your email campaign, ask yourself these questions: Do I have a schedule planned for my emails? CoSchedule recommends 6 a.m., 10 a.m., 2 p.m., or 8 p.m. for delivery times, and Tuesday, Wednesday, or Thursday for delivery days. (Note: Think of those times as a starting point and keep an eye on your metrics to see what your readers like best.) Do I have buy email list valuable content lined up to send to my list? Don’t write your emails at the last minute.
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Craft them ahead of time and in campaign-based batches. At the same time, don’t be afraid to start sending out emails to your early subscribers. Am I segmenting my emails for different audiences? Create unique emails for audiences with different goals and positions in your pipeline. This practice is called email segmentation—and it’s a key tactic in email marketing. Once you square away these parts of your email list strategy, you can start promoting your email list with your landing page. How to Structure Your Landing Page for Signups There are four things you can look at when you’re trying to improve sign-up rates on your landing pages. Layout Imagine yourself reading someone else’s landing page.