Due to a good 2019, we are fortunately in Special Database a position to have a healthy cash flow and for the time being there is no huge reason for us to panic. Yet, shortly after most of our clients reported that projects are being postponed until further notice, there was a moment when we put our heads together remotely. Because how do you Special Database deal with this? Invest and advertise In the words of Michel Perion (Quote-500 quote): “You have to invest a little bit counter-cyclically at this time.” A time of crisis or a recession is not in itself a reason to invest less – provided that it is financially responsible. This does not only apply to the Special Database real estate market in which Perion is now investing his money, that kite certainly also applies to investments in your brand.
During the corona crisis, two things are Special Database very clear. Media consumption has increased and advertisers are withdrawing. The main consequences of this are that: Ad buying has become relatively cheaper, so more visibility for the same money. Continuing your normal advertising budget automatically means an increase in share of voice, because competitors are withdrawing. So it is now cheaper than ever to achieve Special Database an excess share of voice and grow your brand. After all, the knife cuts both ways. So all brand and marketing managers in the Netherlands: don't just work hard to keep your budget, but even try to increase it. The latter is Special Database literally what Proctor & Gamble has been doing over and over again for years in every recession.
They increase their ad spend. Also now, CFO Jon Special Database Moeller says the following about this: With more media consumption now than ever, this all ties back to doubling down, and moving forward not backward. This is not a time to retrench Special Database and that is a service to our consumers, our retail partners and to broader society. Back to the ESOV for a moment. Share of voice can indeed simply be bought. But there is a way to increase its effectiveness even further. And he is very logical. Good creative work has a greater effect. Content that Special Database arouses an emotion simply sticks better than when it is exchangeable. According to Banet & Field , 'highly creative campaigns' are ten times more effective than less creative work.