Social influencers are poised to have a bigger Coinbase User List presence in advertising campaigns in 2021 as marketers eye younger consumers Coinbase User List who spend more time online. That engagement will help to support several key trends this year, including the evolution of social media creators into long-term brand ambassadors and the growing role of customers who act as influencers. Among other trends, Generation Z consumers will have a greater effect on influencer-generated content as their spending power continues to swell,
And marketers will be able to evaluate Coinbase User List the effectiveness of their influencer campaigns with improved metrics, according to a new forecast from influencer marketing company CreatorIQ. “As the industry evolves, we are moving away Coinbase User List from what was ‘Influencer Marketing 1.0,’ which was really a transactional relationship between brands and the creators that they worked with on one-off campaigns,” said Tim Sovay, chief operating officer of CreatorIQ, whose financial backers include CPG giant Unilever. His company, which has a database of 20 million creators,
At the same time, creators want to align Coinbase User List themselves with brands whose social values match their own. “A creator is really choosing the types of brands that they want to work with, that they identify with and who their audience is interested in,” Sovay said. “On the brand side, they’re looking for a more authentic relationship, and weirdly, it’s almost like a traditional endorsement.” These longer-term contracts with creators can last for a year with an option to renew, and can include services like consulting on product launches or design ideation.